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EchoHouse Africa partners with Insightis Africa
EchoHouse Africa, a 360° marketing agency has entered into a multi-year partnership with a data intelligence company, Insightis Africa, to provide marketing data intelligence that drives strategic marketing solutions to its brands.
This partnership lays the foundation for an optimized data-backed approach to all of EchoHouse Africa’s disruptive marketing campaigns and providing a more refined return on investment assessment of its campaigns.
The EchoHouse Africa and Insightis Africa partnership demonstrates the marketing agency's commitment to ensuring that its marketing campaigns are fine-tuned and provide the best value-for-money that clients can get for their marketing solutions. EchoHouse’s clients are both local and multinational companies operating in various sectors – from textiles, banking, and finance, technology, media, food, telecommunication, alcohol, and beverages among others.
In a statement, the Chief Executive Officer of EchoHouse Africa, Beryl Agekum Ayaaba indicated that for over 16 years of operations in Ghana and other West African countries, EchoHouse Africa had relied heavily on information from certain key groups to gain consumer insights for its impactful and award-winning campaigns.
However, she stated, “This partnership with Insightis Africa gives us a rare opportunity to widen our scope to include more perspectives to inform our marketing solutions for clients. The result will be a bold, evidence-driven, continent-wide platform that will onboard people with diverse interests and backgrounds and give them the opportunity to provide consumer-specific feedback to industries, thereby enabling successful marketing actions for brands.
This platform will provide brands with access to niche as well as general consumers, who will be readily available to share feedback and updates on their changing tastes and preferences. What this data does is to provide the Marketing and Brand Managers with essential information to help them keep up with their consumers, and remain relevant to them at all times,” Beryl concluded.
On his part, Dr. Seyram Kekessie, the Chief Executive Officer of Insightis Africa, noted the difficulty that brands operating in Africa go through, when trying to obtain current consumer data to shape their marketing strategies and plans, and how this limits precise forecasting and assessment of marketing campaigns. “What our partnership with EchoHouse Africa does, is to remove those bottlenecks to data gathering and processing, and ensure that C-Suite Executives, Marketing, and Brand Managers receive up-to-date and actionable data intelligence to inform high-level strategic decision making.”
This timely partnership between the marketing agency and the data intelligence company comes at a time when there is increased need for effective marketing efforts led by tailored targeting and data-backed marketing decisions and strategies – shifting heavily away from personal perspective-based decision-making.
